Edurite on Airtel Digital TV

Internet companies feature prominently on Airtel Digital TV (DTH), and services appears to be a significant differentiator for Airtel. Some of the content and media services on offer:
- iAstro: powered by StarsTell, a services from WorldPhone, a VoIP player which is a part of Times Private Treaties (screencap)- iCity: has two components. The Maps are powered by MapUnity, and the estimations of traffic are a function of the number of mobile phones on a particular road. The other component is local business information (restaurants) and events, being powered by AskLaila. . Screencaps: Mapunity 1, Mapunity 2 , Asklaila- iLearn: is being powered by Edurite, and developed by Infosys (screencap)- iMatinee: powered by BookMyShow, a Web18 site- iNet: isn’t really Internet access on the mobile, but actually widgets which you can place on your TV screen. Widgets cover sports, news, stocks, a world time clock. The data is refreshed real time. (screencap)- iShop: powered by Indiatimes- iTravel: travel packages are powered by MakeMyTrip. You can’t book a ticket, but you can SMS a package to a number, and MMT will call back to close the deal. (screencap)- Games: provided by NDS. The content will be refreshed on a regular basis.- Worldspace: 10 Wordspace radio channels are available for free. (screencap)
The deals are essentially on revenue share. As far as the customer is concerned, depending on the package he opts for, he’ll get access to an application.
What’s interesting is that there’s a section called “Airtel Live”, like in case of the mobile WAP deck. Some of the services on offer on Airtel Live are free, while others are paid. As far as services are concerned, Airtel appears to be taking the mobile approach to DTH, where they will provide TV channels, and then bundle in other services that users can subscribe pay for.

Source: Medianama